Shared access to my doc for all in the organization. Ever watched an ad that made you stop, smile, or even feel something deep? That’s the power of a winning ad creative.
It’s not just about pushing a product anymore. It’s about storytelling, emotions, and connection. Think of the best ads you’ve seen. They didn’t just sell; they made you care.
Advertising has come a long way since then. Now, brands use humor, relatability, and powerful visuals to grab attention and make an impact.
In this post, I will break down some of the best ad creatives that work today. You’ll learn what makes them click-worthy, shareable, and, most importantly, effective.
Let’s dive into the ads that truly win.
What Types Of Ad Creative Exist?
Ad creatives come in different formats, each designed to capture attention in unique ways. Whether it’s a visual, text-based, or audio ad, the key is to match the format with the right audience and platform.
1. Visual Ads
Image ads rely on eye-catching graphics or photos to grab attention. They work well on platforms like Instagram and Facebook, as well as display networks.
Video ads tell a story in seconds, making them highly engaging. They’re perfect for YouTube, social media, and even TV. A strong hook in the first few seconds is a must.
2. Text Ads
Search ads appear at the top of Google and Bing results, helping businesses reach people actively looking for their products.
Social media text ads blend into feeds on platforms like X (Twitter) and LinkedIn. A punchy, well-crafted message makes all the difference.
3. Audio Ads
Radio ads use sound to create memorable messages. They’re great for local businesses and mass reach.
Podcast ads feel like trusted recommendations from hosts. Whether pre-recorded or live-read, they build authenticity and strong audience connections.
How To Use Adplexity To Collect Ad Creatives?
Want to find high-performing ad creatives? Adplexity makes it easy. Here’s how you can use it to gather ad inspiration and create winning campaigns.
Set Up Your Adplexity Account
Setting up your Adplexity account is easy. I have outlined the steps below that will make it a breeze for you:
- Log in to your Adplexity account with an active plan.
- Choose a platform to analyze: Mobile, Native, Desktop, or Push.
- Set filters based on your niche and target audience.
Use Filters to Find the Best Ads
Most users often overlook the powerful tools known as filters. This is also what sets apart the pros from the novices! Let’s take a look at how they can help you:
- Traffic Sources: See where top advertisers get their traffic (Google Ads, Facebook, etc)
- Duration: Focus on ads running for 3+ weeks; they’re likely profitable.
- Geography: Analyze which countries competitors are targeting.
- Ad Creatives: Filter by media type (images, videos) to spot trends.
Analyze Winning Campaigns
Now’s the time to analyze what the shortlisted using the filters. The pointers below will help you make better decisions for choosing the right ad that could help you make more revenue.
- Creative Elements: Check if top ads use static images or videos.
- Landing Pages: Click through to see how they drive conversions.
- Traffic Sources: Identify which ad networks are delivering results.
- Ad Longevity: Ads running for weeks indicate strong performance.
- Targeting Strategy: See which locations and demographics are working.
Extract Inspiration for Your Ads
Once you have the winners selected, now is the time to take inspiration from them and create something of your own. You can do that by following these things:
- Targeting Tactics: Study audience segmentation used by competitors.
- Ad Copy Insights: Analyze how they write headlines and CTAs.
- Visual Trends: Identify common design elements in successful ads.
- Landing Page Optimization: Learn from high-converting page structures.
- Engagement Boosters: Note urgency tactics like countdown timers.
By breaking down these elements, you can craft ad creatives that capture attention & drive results.
Winning Ad Creatives You Can Learn From Today
Every great ad creative has something unique to teach. Whether it’s a bold idea, a clever execution, or a simple yet powerful message, these ads prove that creativity drives success.
Let’s break them down.
1. Tentsile
Tentsile’s Facebook ad isn’t just selling a product. It’s selling curiosity. Instead of a direct pitch, they share the results of testing fake versions of their product.
The ad copy grabs attention with: “We tested FAKE Tentsile products so you don’t have to!” and a headline that dares you to click: “See What We Discovered.”
Even if you’re not looking for a tree hammock, the approach makes you want to find out more.
2. Dollar Shave Club
This Facebook ad from Dollar Shave Club might be from the past, but its message is just as powerful today. The ad features two razors—one for men and one for women. The catch? They look exactly the same.
The text in the ad reads: It’s 2016. Who says a lady’s razor has to be pink? Dollar Shave Club delivers amazing razors (to both genders) for just a few bucks a month. Try the Club today.
Simple, direct, and thought-provoking. Now, why does this ad still stand out?
Inclusivity and gender neutrality have been hot topics in marketing for years, but they’ve always mattered. Dollar Shave Club didn’t just question outdated norms. It expanded its reach by speaking to a wider audience.
3. Felix Health
The Instagram ad from Felix Health shows how using a minimalist design in your adverts can make them more engaging and to the point.
Felix Health’s ad stands out with its minimalist design, as it focuses on simplicity and clarity. The use of earthy colors creates a calming and easy-on-the-eyes experience, which invites the viewer to engage without feeling overwhelmed.
This approach helps emphasize the product without unnecessary distractions.
By keeping the visuals clean and straightforward, the ad encourages users to learn more about Felix Health in a relaxed and approachable way.
4. Bolden USA
Bolden’s Facebook video ad is a great example of how to mix education with marketing. Instead of a direct sales pitch, they use a short FAQ-style tutorial on washing your face while also keeping it simple and engaging.
In the end, they drop a fun twist. The final question asks, “What’s the best cleanser out there?”—right before revealing Bolden’s cleanser.
The playful response? “Seriously??? Now you’re just looking for trouble!”—followed by a call to action to shop on their website.
5. Naturebox
NatureBox’s ad uses a top-down perspective that instantly puts you in the moment, like you’re reaching for a snack at a party.
The scattered peanuts add a natural, dynamic feel. The bold “Free Trial” badge grabs attention right away.
It works because it’s visual, relevant, and packed with value. Plus, the CTA is crystal clear: try it for free!
6. Slack
Slack’s Facebook ad does a great job of making work feel less boring. It features a woman, a rainbow, and a unicorn, with the text: “What it feels like to sit in 25% fewer meetings.”
The headline is simple and effective: Slack: Make Work Better. The description highlights Slack’s main benefit—bringing all your communication into one place.
This ad works because it’s relatable. No one likes unnecessary meetings, and the fun visuals grab attention. Instead of pushing users to sign up immediately, the CTA keeps it subtle, making the message more appealing.
It’s a smart way to advertise a work tool in a personal space like Facebook. Even a productivity app can feel engaging when marketed creatively.
7. Expedia
Expedia knows exactly how to grab the attention of holiday lovers. Using a well-known phrase from social media instantly connects with people who can’t stop thinking about their next vacation.
The bright yellow is inviting, making you feel like you’re already on your way.
And with the brand’s logo in the corner, it’s easy for Expedia to get noticed whenever someone shares it with friends or posts it on their Story.
8. Uber
User-generated content is an easy and low-cost way to make ads. Uber shows this perfectly by turning a funny tweet into a meme-like image.
By adding a relatable tweet over a simple background, they make the ad feel natural and shareable. It’s a strategy that connects with people and encourages them to share it on social media.
You can do the same with customer reviews and testimonials to keep the content fresh and authentic. This approach is all about making your audience feel involved and excited to share.
9. Nike Basketball
This Instagram carousel ad cleverly uses the slide effect. Instead of just switching images, it feels like the image is moving across the screen.
It also takes the audience on a journey. The first image piques curiosity, making viewers want to click and see what happens next. The transition between images keeps things dynamic, holding attention throughout.
As one person commented, “I love how it uses the slide to change perception.” This creative technique not only grabs attention but also encourages interaction.
It’s a smart way to keep people engaged and invested in the ad.
10. Athos
This Facebook ad is from Athos, the brand behind the clothing that tracks your fitness, similar to a FitBit. The visuals do most of the talking for products that are harder to explain.
Athos does this perfectly in this ad by showing the app’s metrics overlaid on a weightlifting image. This approach works better than just showing separate pictures of the app and the activity.
The image alone gives a good sense of the product, but it leaves you curious for more details. And, just when you’re ready to learn more, there’s a “Learn More” button waiting to be clicked.
How Should An Ideal Ad Creative Be?
Creating the perfect ad creative is an art. The right combination of design, messaging, and targeting can make your ads stand out and drive results.
Here’s what makes an ideal ad creative that resonates with audiences and achieves success.
Attention-grabbing Visuals
Your ad should instantly catch the eye. Use bold colors or imagery that align with the product, drawing attention without overwhelming the viewer. Simplicity works best. Avoid clutter.
Clear And Concise Messaging
Keep your message straightforward and easy to understand. Focus on the key benefits of your product or service in just a few words. Avoid unnecessary details.
Relevant Targeting
Tailor your ad to resonate with your specific audience. Understand their needs and interests, and speak directly to them with content that feels personalized.
Mobile-Friendly Design
Make sure your ad looks great on mobile devices. Most people browse on their phones, so your design must adapt well to smaller screens without losing impact.
Emotional Connection
Your ad should stir emotions, whether through humor, nostalgia, or excitement. A strong emotional appeal can motivate viewers to take action or remember your brand.
Keep these principles in mind, and you’ll be well on your way to crafting successful ads.
AdPlexity Pricing And Available Discounts
Adplexity has several different products to offer, and each has different pricing. The table below shows you the different pricing options for each of the products:
| Adplexity Offerings | Monthly Pricing | Annual Pricing |
|---|---|---|
| Native | $249/month | $208/month |
| Desktop | $199/month | $166/month |
| Mobile | $199/month | $166/month |
| Push | $149/month | $124/month |
| Adult | $199/month | $166/month |
| YouTube | $149/month | $124/month |
How To Save On Your AdPlexity Subscription?
AdPlexity makes it easy to save while accessing powerful tools. Here’s how you can cut costs on your subscription:
Annual Plan – 20% discount
By signing up for an annual plan, you can save up to 20%. This is a great option if you’re committed to using AdPlexity in the long term.
Lifetime Plan – 30% discount
Unlock a lifetime of insights with AdPlexity’s lifetime plan and save 30%. This exclusive offer gives you access to their tools forever at a discounted price.
Take advantage of these deals and make your ad research even more affordable!
Helpful Reads:
Conclusion: Winning Ad Creatives Are A Result Of Creativity & Experimentation
Great ad creatives don’t just sell products. They tell stories that stick with us. Each example we’ve looked at shows different ways to connect with your audience.
From Tentsile’s curiosity-driven approach to Uber’s simple yet effective memes, these brands prove that creativity beats budget every time.
Remember, you don’t need a massive budget or complex production. What you need is a clear message and a creative way to deliver it.
Study these winning examples, use tools like AdPlexity to gather inspiration, and start creating ads that don’t just get seen. They get remembered.
Now it’s your turn to craft ad creatives that truly win.
FAQs
Native video ads. They blend into platforms seamlessly, making them less intrusive while grabbing user attention. Video content naturally drives higher engagement, meaning more conversions.
Adplexity doesn’t offer a free trial. But you can book a free demo call to explore its features and see if it fits your needs. Their team will walk you through everything and answer your questions.
Adplexity uses advanced crawling and data analysis to keep its ad intelligence up to date. The database is regularly refreshed to provide accurate insights.
Adpelexity is designed to be user-friendly, so even if you’re new to ad intelligence tools, you’ll find it easy to navigate.
